Natália works across the field of graphic design, copywriting and occasional translation. She is also a zealous photographer. Natália studied art history at Goldsmiths, University of London and also has an educational background in architecture from Vienna and design research, writing and criticism from New York.
I have loved museums and galleries since I was a child and this led me to study history and theory of art at Goldsmiths. Even though my studies in London were very thought-provoking and enlightening, afterwards I felt that I wanted to return to the region where I grew up, to Central Europe. In my 34 years I have searched for a true origin. I, myself have been able to draw conclusions: the contrast between the tiny country in the heart of Europe, where I was born and had spent the first nine years of my life, and the outside world; moving to Vienna at the age of 10; returning to Bratislava after 5 years for high school, after the country had joined the European Union and visible changes had taken place; leaving the city to study history and theory of art in London and returning yet again in pursuit of a peace of mind and the study of architecture at the Vienna University of Technology.
I consider myself a very creative, responsible, well-organized person, with a desire to constantly evolve. While I like individual work very much, I believe that effective team work produces the best results. So far I have worked with Microsoft Office, Figma and Adobe Creative Cloud, most often with Illustrator, InDesign and Photoshop, but also with After Effects, Premier Pro and CapCut. I also have experience with Miro, HotJar, Google Analytics and Wordpress. Thanks to my diverse background, I feel that I have gained a good perspective on the cultural, but also on the marketing field.
I currently work freelance on projects. I had worked full-time as a marketing and design consultant at the Adeli Medical Center, a rehabilitation center for people with neurological problems and disorders, where I created various designs for promotional and informational materials, both print and digital, and co-organized various events to promote the center and the center's foundation Nadácia ADELI, but also smaller events intended for the clients of this rehabilitation center. I also managed the center's social media platforms (Instagram and LinkedIn). I have experience working as a (marketing) coordinator of events at the Municipal Library in Piešťany as well, which included a wide range of tasks, from organizing and photographing events such as discussions, talks, book presentations and exhibition openings, writing press releases, managing the librar’s social media platforms (Facebook and Instagram), graphic design and editing of printed and digital promotional materials, but also conducting creative workshops for children. As a content designer in the customer experience studio Lighting Beetle in Bratislava, my work consisted of writing and designing content for projects of the studio's clients (e.g. the insurance company Union, or the telco provider Telekom), which included user experience research and consumer testing, UX/UI design. I also collaborated on the creation of the new website of the studio and I was entrusted with English proofreading and editing as well. Prior to this I worked as an internal graphic designer for Rottner, originally an Austrian company with a branch in Bratislava, Slovakia. I worked in the marketing department, creating print and digital content. I worked on product packaging designs, created digital and print marketing visuals (for social media as well as other website banners, flyers, magazine ads and catalogues) and I also edited photographs. Before that, I worked on a master's degree in Design Research, Writing and Criticism at the School of Visual Arts in New York and at the same time I worked as a copywriter for CompanyCue, a New York content marketing agency, where I was part of a team of Slovak copywriters headed by an editor. We worked on the Apple App Store localization project for the Slovak market – creating articles and reviews about apps and games. Prior to that, and while still working as a copywriter, I worked for a private art collector in Prague, where I designed and created a digital database and a subsequent print catalogue of his art collection. This work involved photographing artworks, gathering and coordinating information, and occasionally acquiring new pieces. Before that, I worked as an intern, translator, editor and proofreader at the contemporary art gallery amt_project in Bratislava, where I helped with curatorial texts and translated from Slovak and Czech to English for the gallery and for independent art publications of the contemporary artist Petra Feriancova. I also taught English and German privately and for various language schools in Bratislava while still attending university and shortly afterwards.
Contact
natalia26tothova@gmail.com